The story of Ines de la Fressange Paris

THE ORIGINS:

INES DE LA FRESSANGE

Model and muse of Karl Lagerfeld, ambassador of the House of Chanel, she was in 1983 the first model to sign a global contract with a luxury brand.

Having become a French icon, Vogue magazine has called Ines the " ideal Frenchwoman ." Throughout her career, Ines de la Fressange is recognized in fashion and media circles for her unique, recognizable style and Parisian touch. In the United States, she is referred to as "France's icon of chic" or "The most Parisian of Parisiennes."

The brand's history began in 1991 when Ines and the Vuitton family decided to create the Ines de la Fressange Paris brand... It all started with a vision: Parisian Chic as a global model, as a universal symbol of taste and elegance for women around the world.

Ines de la Fressange perfectly embodies French elegance, she brings Parisian style to life, she IS the Parisian.

The brand has set itself a mission: to offer women around the world the opportunity to access this style, by offering women the quintessence of the Parisian lifestyle with a wide range of products from ready-to-wear to decoration.

Ines relies above all on her own taste and style, she imagines and reinvents her ideal wardrobe season after season: a wardrobe created for Parisian women by a Parisian woman.

In 2015, a flagship boutique was nestled on the Left Bank, between the very chic 6th and 7th arrondissements of Paris, in a very old bronze foundry, which takes on the appearance of an old-fashioned workshop and where a spirit both poetic and from time immemorial floats.

Once through the door, we are transported into the joyful, tidy, hardware-store-style bazaar of Ines herself, who infuses her taste and freedom into an assortment that brings together the House's collections, from ready-to-wear to leather goods, including shoes, accessories and lifestyle objects, as well as unexpected, entertaining and accessible objects.

The prototypes are assembled by hand in a workshop located in the heart of the boutique on Rue de Grenelle, with each customer of the boutique able to watch the work through the glass walls that hide nothing.

Since 2016, the brand has embarked on a new expansion, both in France and around the world. Starting from the vibrant heart of the brand and Ines: Paris!

The brand is now magnificently represented in Paris: the flagship boutique on Rue de Grenelle, a space at Galeries Lafayette Haussmann and at Bon Marché Rive Gauche. Ines de la Fressange Paris is also present in beautiful mono-brand boutiques, entirely dedicated to the brand in Annecy, France, and Sao Paulo, Brazil.

Building on its success, the House has also signed agreements with various representation agents and distributors around the world: first in Italy, then in Spain/Portugal, the USA, Canada and China.

The brand also thrives on collaborations with other brands for co-designed collections, the most well-known of which have been with Uniqlo, the Japanese giant, for almost 10 years.

During her career as a supermodel, she collaborated with most of the great designers of Parisian fashion, such as Yves Saint Laurent, Jean-Paul Gaultier, Christian Dior, etc. She quickly became Karl Lagerfeld's muse and was for a long time the ambassador of the House of Chanel.

It is impossible to ignore one of Ines's most brilliant aspects: her talent for speaking to women and the immense pleasure she feels in transmitting to others, sharing her experiences and communicating.

She co-wrote the cult best-selling book "La Parisienne," which sold over 1 million copies worldwide in 17 different languages. Many other successful books followed.

Today, Ines publishes a newsletter every week and several times a year a magazine, "Le journal d'Ines," in which she shares with her readers her discoveries, her favorites, and all the topics she likes to share, as if each one became her friend and confidant.

Ines de la Fressange embodies a remarkable sense of simplicity and elegance, she has built a famous style that has become a true Brand Signature.

Guided by a constant concern for elegance and pleasure, it is with a relaxed and joyful approach to life and fashion that she transmits the brand's values.

Uncompromising on standards and quality, this approach is open, welcoming, and cheerful. It reinvents timeless pieces, modernizing them, and personalizing them, and above all, plays with them by bringing them together and juxtaposing them with an innate sense of mix and match.

Fun and games are combined with another priority: accessibility. Quality standards are combined with affordable prices, as Ines requested: all the lines are exclusively designed in Paris, by the Ines de la Fressange Paris Studio under the supervision of Ines herself. The ready-to-wear pieces are created and assembled in the Ines de la Fressange in-house workshop in Paris. The materials (fabrics, leathers, etc.) are carefully selected by Ines de la Fressange Paris specialists. Finally, all the productions are carried out by expert workshops, made in limited quantities, most of which are produced in France and Europe.