The Chic Ines de La Fressange: When Paris Meets Provence

The best of both worlds: the chic of the pavement, the light of the South

Where others contrast Parisian refinement with Mediterranean simplicity, Ines de La Fressange has always known how to blend them brilliantly. Ahead of everyone else, she understood that true chic is never fixed, that it feeds on contrast. She was one of the first to mix luxury pieces with everyday clothes: a couture suit with espadrilles, a tweed jacket with slightly faded jeans. In this subtle mix, you always find a bit of her native South. The materials she loves – linen, cotton, light silk – evoke the warm air of Provence, while her impeccable cuts recall the rigor of Parisian style. Ines does not seek to impose diktats; she embodies a fluid, easy-to-live wardrobe, equally suited to a café terrace in Saint-Germain-des-Prés as to a Provençal market under the plane trees.

Obvious collaborations

Her recent collaboration with Vilebrequin, the iconic high-end swimwear brand, perfectly illustrates this dual influence. Ines reconnects with the seaside spirit of her childhood, between Saint-Tropez and the Mediterranean. The pieces, elegant and relaxed, celebrate this art of living where the sea and fashion effortlessly meet. Equally sunny is the upcoming collaboration with DIM, a pop universe made of colors and joy of life, but designed for the city. The capsule is coming soon, get ready! Meanwhile, Ines has already stamped her seal on pieces from current collections that she appreciates. The sun is also the energy that powers some of the KELTON watches, the mythical brand of young girls from the 70s that has been reborn and radiates the city in general and Paris in particular with its joy of life. And it is a little further south that Ines has chosen a new partner to equip the kitchens of the most beautiful Parisian apartments: a superb collaboration with SMEG is coming soon, we promise to tell you more about it soon.

Perfumes and an essence of Provence

The dialogue between Paris and Provence is expressed not only in Ines's clothes but also in her perfumes. Each fragrance she offers is a sensory evocation of her travels, and of course her native South is part of it. A beautiful story, isn't it? ...by the way, our favorite is called Bella Storia!

A timeless look, between chic and casual, between Paris and Provence of course!

Far from fleeting trends, Ines de La Fressange's style transcends eras without ever losing its relevance. Why? Because Ines understood that fashion is not about brand or price, but attitude. A simple wicker basket can be as chic as a designer bag, a well-chosen pair of jeans can be more elegant than an overly styled evening dress. Ines embodies more than a look, she embodies a state of mind. That of a free woman, who knows where she comes from and has never needed to choose between Paris and Provence. Because deep down, it is in this mix, in this alchemy between refinement and simplicity, that her true secret lies.