Ines de la Fressange Paris arrives in China!
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After a very successful launch on AiShopping, the brand has already won over many Chinese consumers and influencers.
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From November 18, 2020, the house of Ines de la Fressange Paris has chosen to meet Chinese consumers on Tmall Global.
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The simplest and most powerful way to be directly in contact with the largest number of Chinese women, at home.
Through the cross-border system, Chinese consumers are sure that their orders come directly from the brand, that is, from Paris.
Even in times of Covid, access to the "Effortless Chic" style, of which Ines is the global icon, is thus guaranteed.
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Ines de la Fressange Paris has made a selection of the core of the brand's offer, prioritizing its "hero" products, to bring Chinese women, often lovers of Paris, a unique blend of casualness and sophistication.
A perfect offer for active Chinese women who need to be elegant in all circumstances but refuse to look overdressed or spend too much.
For all Chinese women who work but have a life that is not limited to their office.
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Pieces designed in the heart of Paris, delightfully "Chic", easy to wear and mix with each other or with accessories.
High quality, pieces built to last, and a refined but simple style at a price that remains accessible.
The site starts with the "Ines Paris" Tote Bag made from natural linen and made in France, which some present as the future 'It-Bag' for young Chinese women…
Up to coats, dresses, and elegant blazers, not forgetting the "perfect" white shirt that Ines recommends in every wardrobe.
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Go see our store on Tmall Global and see how Ines de la Fressange Paris is written in Chinese, read for yourself…
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