The Sailor Look trend - Cruise

A timeless trend reborn with freshness

Graphic stripes, a bright navy and white palette, gold buttons, tailored collars, wide-leg trousers with bridges: the pieces showcased by the brand draw on the DNA of the maritime wardrobe, while embracing modernity and femininity. Far from simply revisiting the classics, Ines de la Fressange Paris, as usual, twists the codes of a wardrobe that was initially utilitarian and masculine, with subtlety and femininity: wider cuts, natural materials like linen or organic cotton, and details designed for an active, urban and free woman.

Stripes, historic and contemporary stars

A symbol of French elegance, the stripe is the centrepiece of this style. First adopted in the 50s by Pablo Picasso, then by Audrey Hepburn and Jean Seberg, stripes have become an essential part of women's wardrobes. Today, it can be found on striped polo dresses, long dress shirts and graphic t-shirts with contrasting sleeves, all designed with cruising in mind: comfortable, fluid and stylish.

From past icons to today's influencers

The sailor style has always appealed to fashion icons: Brigitte Bardot, who wore light striped dresses in Saint-Tropez in the 60s. Jane Birkin, in an oversized sailor suit and flare jeans in the 70s. Grace Kelly, chic and structured aboard yachts on the Riviera. Today, Alexa Chung, Taylor Swift, Camille Rowe and Ines herself are making stripes and navy pieces their own, with contemporary accessories such as oversized glasses, knotted scarves, mini wicker bags and ballet flats. On social networks, the phenomenon is gaining momentum. The hashtag #SailorStyle rubs shoulders with #FrenchGirlLook, #CoastalGrandmother and #RivieraChic. Content creators such as Leia Sfez, Pernille Teisbaek and Nina Sandbech are boldly reinterpreting this nautical style, combining stripes with streetwear and couture details.


From left to right: Brigitte Bardot, Jane Birkin and Grace Kelly.

From sailors to cruisers, a trend inspired by history and travel

On the sea there are sailors... and cruise passengers. The "cruise" style has its roots in the haute couture of the 1920s, when Jean Patou and then Gabrielle Chanel created light outfits for a privileged clientele spending their winters on the Côte d'Azur or in Biarritz. The word "cruise" became synonymous with freedom, summer elegance and effortless sophistication. At Ines de la Fressange Paris, this inspiration becomes a capsule of essential looks: outfits to wear in the city as well as by the sea, easy to combine, designed to last, and always tinged with natural charm. No overkill here. Just the right amount of attitude and casualness.


Jean Patou and Chanel looks Sportswears1920s

How do you adopt the 'cruise' look today?

Here are a few ideas for looks inspired by this trend:

Conclusion: the return of a sunny, assertive elegance

The Sailor-Cruise spirit is back in the spotlight, and Inès de la Fressange Paris is offering a faithful interpretation of its values: a revisited wardrobe, natural elegance, timeless femininity and a nonchalant allure. Drawing on a rich cultural and stylistic heritage, this trend allows every woman to create looks that are both easy and inspiring, and to reaffirm that fashion, like the sea, is all about movement, freedom and assertive style!